new Apple privacy statement

Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

This is a strong, direct statement from Apple on privacy which I don’t think any of its competitors could make honestly. I’ve been looking for Apple to be more outspoken about their great stand on customer privacy. A lot of my clients have concerns about privacy but don’t feel qualified to judge any one product or service provider against another — from this perspective, picking a phone, an email provider, or an operating system is a Hobson’s choice. This new Privacy section of Apple’s site includes a lot of details about how Apple uses, doesn’t use, and protects your data, all explained in direct, unambiguous, extremely readable language. Hopefully this starts to illuminate the issue for consumers and puts pressure on Apple’s competitors to clarify their own use of our personal information.

Apple restricts use of consumer health data

With added language to the developer license agreement, Apples guidelines now state that a developer “must not sell an end-users health information collected through the HealthKit APIs to advertising platforms, data brokers, or information resellers.” Developers are also banned from even accessing the information in HealthKit unless it is absolutely crucial to the functioning of the app itself.

Apple tells developers not to sell consumer health data | TUAW: Apple news, reviews and how-tos since 2004. It continues to astonish me that Apple’s aggressive pro-privacy moves go completely unremarked in the age of the Snowden revelations.

Integrating women into the Apple community

Next year at WWDC, I want to see at least one woman in a public speaking role during the WWDC keynote. There are many bright, smart, well-spoken female Apple engineers; let’s put them on stage and be role models for their peers and our daughters. Or Apple’s Angela Ahrendts, who may not be a developer, but her business savvy and presentation skills seem like they would be well-utilized at next years keynote. And I want to see more women and minorities at WWDC next year. We’re a small crowd, but we do exist, and having more of us at the conference will emphasize this.

Brianna Wu: Eve wasnt invited: Integrating women into the Apple community | Macworld.

Preventing User and Hardware Tracking

Preventing User and Hardware Tracking in Mobile Devices | A Few Guys Coding Blog